the science

aka everything you need to know about cbd (and some stuff you probably don’t)

so wtf is hemp?

hemp is actually

no, it's not 'marijuana'.

'hemp' is a term used to classify cannabis that contains less than 0.3% thc content. hemp has been cultivated and used for a variety of cool stuff for thousands of years. in the early 1900's, it was demonized by the american paper industry which halted cultivation and created a stigma that hurt hemp's reputation for decades.

recently, we collectively realized how stupid we were for ever doing that and re-discovered the incredible potential that this plant has to offer -- not only from an industrial but also from a medicinal standpoint. seriously, we don't even know how amazing it is, but here are some facts that we know for sure...

what is cbd?

cbd is one of 100+ compounds found in the cannabis plant, which are known as cannabinoids. studied around the world, cbd is used for its analgesic, anti-inflammatory, and chemopreventive properties.

what does cbd do?


defends against free radicals and
prevent (or slow) oxidative
damage throughout the body


may help reduce inflammation
in the brain and nervous system


promotes proper brain function
and helps maintain healthy
blood flow to the brain


acts as a capable anti-convulsant
in both maximal electroshock
and audiogenic seizure tests


may assist with combating pain-related conditions
by binding with pain receptors
to offer protection and relief


may help with anxiety and depression
by optimizing serotonin
production and availability

the entourage effect

the interactive synergy between the wide spectrum of cannabinoids and terpenes is referred to as the entourage effect. it has been shown that the pairing of cannabinoids and terpenes is far superior medicinally than simply ingesting a singular molecule e.g. isolated cbd.

the wide world of hemp extracts

while cbd itself is a simple molecule, there is a major difference

between the types of hemp extracts you will find on the market.

hemp seed oil vs hemp flower extract

we're here to set the record straight once and for all.

discovered in the 90s, the ecs helps maintain homeostasis and regulate internal functions. homeostasis is the ability to maintain stability in an organism to account for environmental changes. basically, think of homeostasis as your body’s equilibruim and endocannabinoids as the tiny chemical engineers keeping it running at 100%.

cb1 receptors

can be found primarily in the brain and central nervous system, but are also present in your lungs, liver, kidneys and reproductive organs. modern research has found that cb1 receptors play a part in memory retention, motor functions, appetite, pain sensation, mood, and sleep.

cb2 receptors

located predominantly in the immune system with the highest concentration located in the spleen. when activated, cb2 receptors can stimulate a response that helps fight inflammation and reduces damage to tissues.

the ecs & your pets

the ecs & your pets

did you know that every single mammal has an endocannabinoid system? that's right, your fur-babies and equestrian friends can benefit from cannabinoids as well.

if your pets have bad separation anxiety or an unexplainable fear of cucumbers, cbd may help them keep their chill. in anecdotal studies, pets have also shown benefits from cbd for joint pain as well as for overall energy levels.


think of cannabinoids as nutrients for the body's system that helps regulate...

  • sleep

  • pain

  • memory

  • immunity

  • stress response

  • energy levels

  • digestion

  • hormones

  • mood